4 Ways to Retain Your Social Media Connections
Posted by Excollective on Nov 20, 2015
Still need proof that social media marketing is an effective digital marketing strategy? Take a look at these statistics:
- Facebook: 1.4 billion Facebook users, 4.5 billion daily likes
- Twitter: 284 million active users, 500 million daily tweets
- Instagram: 300 million users, 70 million daily photo & videos posts
- Pinterest: 70 million users, with 88% as active purchasers
Having these numbers work in your favour can mean volumes of social media impressions that equate to heightened brand recognition and loyalty and financial return. It is not enough that you gather fans/followers; you must interact and stay connected! Here are 4 ways to nurture your connections with the aim of sustaining and growing connections.
Keep people coming back with exclusives and special offers.
Having something to look forward to on a regular basis will invite your followers to keep revisiting your social media pages. You can engage new fans, followers or friends by giving incentives such as discount coupons or exclusive offers. You can also roll out promo and event advertising, with fan or follower-only discounts. to recognise the special relationship status of your connections.
Foster the spirit of being part of a community.
Online forums and content sites (think Buzzfeed, Tumblr and Reddit) are very popular at the moment because people are able to feel a sense of community as they talk about common interests. Give your connections relevant and interesting information that is exclusive to your social media pages – from DIY tips to alerts of new products and deals. Loyalty is a two way street!
The role of social media managers includes generating product hype, giving useful information and attending to queries and the needs of customers. The comments section on any platform is the best avenue for interaction – you can tag people who posted their questions and reward them for interacting and using your products and services. For example, you can repost selfies that people take alongside your products, via Instagram or Pinterest, and even hold a “Selfie of the Month” contest to keep people enthused about visiting your page.
Connect your brand with your audience.
Your posts can also be markers of your brand identity; making unique hashtags for campaigns, introducing your brand values and positioning and injecting the tone/personality of your brand into posts will all strengthen your brand campaign’s recall. Depending on your company and brand story, you can humanise your posts with a bit of witty, funny nor even self-deprecating content.
It is important that your targeted audience sees the value of your brand, who you are and what you do for others – how you add value to people’s lives and meet their needs. There is so much online content that your challenge is to catch the attention of the people you want to reach with remarkable content and to keep those people engaged through the above tips.
If you need advice on how to create and implement a cohesive and effective social media strategy, feel free to message us