We were challenged with designing and executing a Sydney roadshow tour that would showcase Breville’s latest range of juicers and coffee machines. The 3x3m space was designed as an interactive demonstration zone, configured in a way to allow people to engage with the product more easily. To draw people to the space promotional staff made a range of sample juices and coffee using Breville’s great range of products. Due to the logistical challenges each element had to be carefully designed to be easily transported to each shopping centre location as well as survive the rigours of road show tours. We managed the logistics and scheduling for a total of three sets, which travelled nationwide simultaneously.

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