Experiential Marketing – Pop ups by Excollective

Why it’s important to create a memorable brand experience resulting in brand loyalty.

Brand Activations, Experiential Marketing, Pop ups / By admin

Designing an experiential space is not just about creating something that looks great, it’s about understanding the marketing challenges and goals of each individual brand. The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade …

Why it’s important to create a memorable brand experience resulting in brand loyalty. Read More »

A few things to consider when designing a retail pop up experience or brand activation.

Experiential Marketing, Pop ups / By admin

Small ‘one-off’ activations are now big business for brands. Pop ups, as they’re commonly known, are opening in an ever wider variety of spaces with many different purposes. Maybe it’s to launch a new product range, or to communicate the values and ethics of a brand. Sometimes they’re simply a way for online businesses or …

A few things to consider when designing a retail pop up experience or brand activation. Read More »

Why we’re going to see retail and branded pop-ups popping up everywhere in 2021.

Brand Activations, Experiential Marketing, Pop ups / By admin

A pop-up, in this context, is a temporary retail space which offers businesses a ‘here-today-gone-tomorrow’ sales or marketing environment in order to showcase their brand or product in a trial size platform.