4 Surefire Ways to Optimise Your Email Campaigns

How do you know that your email marketing campaigns lead to actual conversion? Here are some tips from exco:

social media digital marketing

4 Ways to Retain Your Social Media Connections

What’s the point of making connections on social media if you’ll just lose them after? Nurture your contacts and followers to boost consumer loyalty.


5 Reasons Why Pop-Up Shops Pop Out

Small businesses can make it big with pop-up shops! Discover 5 reasons why these stores are effective for both marketing and sales.

retail architecture

4 Ways to Shout Out Your Brand Inside & Outside Your Retail Space

Make your retail spaces communicate your brand values with these 4 tips (and check out some examples of effective retail architecture, too).

visual merchandising trend

4 Current Visual Merchandising Trends Worth Trying

Find out current visual merchandising trends you can use for your retail spaces and employ in your product activations and displays.

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Visual Merchandising Elements You Need to Consider To Boost Your Sales

Learn important elements of visual merchandising to capture your customers’ attention with your product displays and online presence to maximise your retail space.


4 Current Content Trends on Social Media To Watch Out For

See current content trends on social media and know the reasons why content is still king when it comes to inbound marketing and promoting brand campaigns.


Data-driven Marketing: Why do numbers matter in brand campaigns?

In this exco guide to data-driven marketing, learn the importance of consumer data and utilising data in your brand marketing strategies and campaigns.

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4 Ways for Marketing Campaigns to Go Beyond Viral

Companies nowadays are all for promoting their brands via social media. Read up on marketing campaign virality and how this affects your business.

wi-fi branding marketing

Wi-Fi: Legit term or just a good marketing idea?

Read on as exco explains how “Wi-Fi”, an utterly meaningless term, can became a brilliant marketing idea.