The design for this experiential space was to centre it on Essie’s fun and vibrant range of nail products. Tasked with making a statement at this high profile event, we focused the space on allowing the public to freely experience the new range of products. The space was designed with a clean premium feel, contrasting the vibrant range of colours with a bright white backdrop. To show off the product range we created mini catwalks for people to stroll their painted nails down. This fun activity was highly successful and led to multiple retail activations utilising the same set.