We were approached to create Australia’s Most Iconic Beach for Oz Lotto. What’s more iconic than the Opera House foreshore? This historic venue presented its challenges, with weight loading, wind ratings, unsealed cracks in the concourse, and the activation had to make its mark, but leave the sight looking untouched at its completion. The design created an impactful brand experience for Oz Lotto, utilising its vibrant colours in line with the Sydney Opera House. It utilised pre-constructed components and cleverly engineered flooring sections to pull together for a very tight Australia Day event. It was a memorable activation that was well received by the public and a definite spectacle for anyone travelling via foot, water or air.