With the launch of the Surface Pro 3 in 2014, Microsoft was demonstrating their new hero product at various exhibitions across Australia. We designed and produced an innovative “In the round experience” for their exhibition stand at the 2014 Harvey Norman Conference in Sydney. The design centred on a programmable lighting feature, with the support imagery and audio used perfectly in sync. A theatrical experience was created for the 15 individuals that entered the space at 15 minute intervals to learn about the exciting new Microsoft product.
We worked productively in a tight timeframe, and ultimately developed an award winning stand. The lighting aspect was essential to create individual coloured themes for each program that was associated with the new Surface Pro 3 – just one of the key features strategically used to showcase the product to its full potential.